It offers an enormous selection of merchandise, together with electronics, fashion, and groceries. Shopee also has a robust social commerce element, permitting sellers to attach with potential patrons via social media. It is now set to resume that business in Indonesia—one of TikTok’s largest e-commerce markets—under a deal with GoTo, which owns the favored local online shopping platform Tokopedia. Indonesia in September banned gross sales on social media to protect small companies that were dropping out to e-commerce giants, forcing TikTok to shut its online buying business in October. The pandemic has modified consumer habits in massive and small ways — and retailers are responding in type. Since the early days of the pandemic Ernst & Young has been tracking these shifting trends using the EY Future Consumer Index and EY embryonic platform, which show a significant and widespread business shift towards e-commerce.
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